Bob operates an advertising media / creative marketing consultancy in San Francisco, developing high-impact, high-ROI strategies for media ad sales, agency, and brand marketer clients. Most recently, Bob was Chief Marketing Officer at RMG Networks, Inc. where he comprehensively re-positioned the company’s value-propositions within the advertising and technology industries. Bob was President and CEO at IntelliMat Inc/LevelVision LLC, a VC-backed media network that featured floor-based screen technology deployed in college bookstores throughout the US. On the agency side, Bob was senior-level media planning director with Universal McCann, where he led the agency’s strategies within the interactive TV, out-of-home and cinema advertising landscapes. He envisioned and executed many ‘media-firsts’, including the Digital Brand Experience corridor at JFK airport. Bob was named a 2007 Media All-Star by Mediaweek magazine and served as chief judge at the 2007 OAAA Outdoor Media Awards. He was a founding agency advisor to, and later served on the board of directors of, the Digital Place-based Advertising Association (DPAA). Bob is a graduate of the Newhouse School at Syracuse University.