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Senior Vice President, Digital Marketing, Fleishman-Hillard Dallas
As a senior strategist in the Fleishman-Hillard’s growing digital/social practice, Mike Cearley has more than 10 years of emerging & social media, technology, and integrated marketing experience. He currently leads the agency’s Consumer Engagement group where he supports clients such as Chevrolet, BNSF, and NatureSweet.
Mr. Cearley joined Fleishman-Hillard from digital marketing agency, imc2, where he was the company’s leader and driving force of its Digital Out of Home (DOOH)/Emerging Media practice, 360lbs. Mr. Cearley developed the company’s cornerstone DOOH software, IntelliBooth, in 2005, and applied it for many of the agency’s global clients such as GlaxoSmithKline, Schering-Plough, and Shire Pharmaceuticals. He is a leading advocate in the industry and currently authors a blog, www.11thscreen.com, where he explores all things Digital/Interactive Out of Home and its convergence with our everyday lives.
Mr. Cearley began his career in New York City, working as an interactive producer at Corbett Accel where he utilized his filmmaking background to lead and produce all of the agency’s audio, video and interactive initiatives.
Mr. Cearley is a published author, award-winning Fantasy Football GM, and master of the whiteboard. He received a BFA from Texas State University and lives with his wife and three children in Dallas.