Expo Hall Features
Learning Lounge @ CEW - Open to all attendees!
The Learning Lounge at CEW provides attendees with 16 separate sessions across two days. Stop by and hear about issues such as:
- 3 Tips to Successfully Using Digital Signage to Engage Customers
- Content Management Strategies for Digital Touchpoints
- Understanding the ROI of Marketing Automation
- Effectively Building Brand Advocates
- Using Location Analytics and Mobile Technology to Win More Customer Visits
- Improving the Conversion Rates of mCommerce Apps
- Leverage Engagement in Your Online Customer Community – How to Boost Profits and Spur Innovation
- Social Buying Signals: What They Are and How to Use Them in Your Integrated Marketing Efforts
- Expanding Relevance and Revenue with Mobile
- Enabling Customer Obsessed Marketing
- Courting the Mobile Consumer: Using Apps To Forge Lasting Customer Relationships
- Enabling a Responsive Store: The Future of In-store and Online Shopping
- Key Strategies to Reclaim a Branded Social Experience
- The REAL Business Value in Big Data & Analytics...Where Are You in Your Journey?
- Architecting Digital Customer Engagement
Discover the future of retail at the SAP Boutique in booth #307! Take a walk in the shoes of an every-day shopper as you experience how real-time consumer insights powered by mobile, social and cloud technology can create the personalized and engaging experiences that your customers expect.
Customer Engagement World is proud to announce that the next episode of The Customer Edge will be broadcast live from the show floor on November 5th at 4PM EST in the SAP boutique.
Grab a drink during the SAP Networking Reception and be a part of the audience, as the show’s host engages in an exciting series of conversations with thought leaders around the topic of “The Customer Journey. One Customer, Many Journeys, Infinite Possibilities.” — Every customer’s path to purchase is unique, because every one of us starts our journey from a different place. We choose different channels and touch points based on personal preference and past experiences, and we may or may not end up making the same choices as we navigate through each stage in our journey — from discovery to compare to decide to buy and beyond. To improve your customer’s experience along this journey, every part of the organization has to be engaged. The actions of your finance, shipping or legal department may have just as big an impact on customer experience as your customer-facing sales or service rep. As marketers, you need to be aware of this fact and think about ways to be responsive and improve your customer’s experience along their journey.
Mobile engagement is not viewed as a centerpiece of marketing campaigns worldwide, helping companies of all sizes increase engagement levels and strengthen customer relationships. The Mobile Engagement Zone at CEW provides marketers and agencies with a roadmap to successful mobile engagement campaigns, bridging theory in the educational program with real-world demonstrations on the expo floor.
Strategies to be discussed and solutions to be demonstrated in the Mobile Engagement Zone include mobile marketing, engagement, messaging, analytics, SMS and text messaging, location-based marketing, gamification and more.
For information on exhibiting at Mobile Engagement Zone, click here.
Social media holds the power to help companies of all sizes increase engagement levels and strengthen customer relationships. Social media enables brands to expand their reach by creating customer communities of their very own and generate dialogue, as they work to boost loyalty. The Social Engagement Zone at CEW provides marketers with a roadmap to successful social engagement campaigns, bridging theory in the educational program to reality demonstrated on the Expo Floor. Strategies and solutions to be demonstrated in the Social Engagement Zone include social marketing, messaging, monitoring, analytics, metrics, content creation, content management, loyalty, word-of-mouth marketing, voice of the customer and more!
For information on exhibiting in the Social Engagement Zone, click here.
Wednesday, November 5, 4:00 PM
Hosted By SAP
Thursday, November 6, 3:00 PM
Join us in the Exhibit Hall for refreshments with all attendees. Unwind with your peers, compare notes, meet more exhibitors and make your dinner plans!
The DSA Party at the Hard Rock
November 5, 6:30-9:30pm
Join the Digital Screenmedia Association (DSA) for an evening of fun, food and drinks at The Hard Rock Times Square. The DSA Party at the Hard Rock is a must-attend event for the industry. The party will feature: DSA Crown Award winners, DJ, Buffet dinner, Open wine & beer bar, Coffee & dessert station.
Separate registration fee applies. Get tickets and more information...
Take a Ride on the Intelligent Bus of the Future!
Visit Booth 323
Experience five years out as Arrow demonstrates how omnichannel engagement comes to life! Tour the Intelligent Bus and understand how you can integrate technology into an unforgettable customer experience.
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