South by Southwest (SXSW) events cater to connected consumers — those technology super-users who crave immersive and engaging experiences and expect constant connectivity. SXSW engages and retains clients to create and enable SXSW communities through myriad technologies, including mobile apps, digital signage, social media, kiosks, WiFi, streaming, RFID, QR codes, and a host of custom software. In this enlightening keynote, Scott Wilcox, the Director of Technology and member of the Board of Directors for SXSW LLC, will share the strategies behind their use at SXSW events to create engagement opportunities. Drawing from 18 years of experiences producing SXSW Music, Film, and Interactive events, Scott will also share how some brands and agencies have uniquely engaged attendees of SXSW through mobile, social, and experiential technologies.
|Scott Wilcox, Director of Technology, South by Southwest (SXSW)|
Converged media is an ever-deepening issue facing marketers today. However, it can pay off in much-improved optimization, reach, and insights. Paid, owned, and earned media are rapidly becoming ... just media, and no channel is immune to convergence.
So how do you know what is best for your business? What best practices are available to benchmark against, and what is needed to effectively co-mingle paid, owned, and earned media? What type of internal buy-ins are necessary for everyone to play nice together? In this keynote presentation by author and digital media industry analyst Rebecca Lieb, you'll learn:
|Rebecca Lieb, Author / Industry Analyst, The Altimeter Group|
While some eye-popping technologies have emerged in the 60+ years since Dunkin' Donuts first opened, Dunkin' Brands has held firm to the belief that "You don't just do cool for cool's sake, especially with technologies." Regardless of channel - and Dunkin' takes a 360 degree approach to technology channels - each solution must ensure brand consistency across all levels. From mobile marketing, mobile apps, gamification and social to in-store technologies and the in-store experience, Dunkin' keeps a sharp focus on the goal of giving customers exactly what matters most to them. Join Scott Hudler as he explores the Dunkin' Brands playbook on how Dunkin' utilizes a myriad of customer engagement technologies to drive traffic, business, engagement, and loyalty. Scott will address:
|Scott Hudler, Vice President, Global Consumer Engagement, Dunkin' Donuts|