Social, mobile, kiosk, signage, we're here to talk about it all. With the superabundance emerging and disruptive technology driving the evolution of consumer behavior, the options for engagement are as infinite as they are underestimated. Businesses tend to look at new technology from a features perspective. The customer experience, as a result, is limited to the vision of the team tasked with developing channel strategies for each digital screen. Instead, Brian believes that creativity should be inspired by customer expectations and behavior in each channel to create a dedicated, but also integrated brand and customer experience. The result is desirable actions and outcomes.

Those who promote technology over experiences will create what Brian refers to as Screen Burn, the state of digital screens when the customer experience fails to connect forcing them to abandon the journey and leave the offending screen to leave a permanent imprint. As a result of new technology, the attention and expectations of consumers is evolving and becoming far more discerning than today's disparate approaches can captivate. In this presentation, Brian will share strategies for developing a syndicated engagement strategy while delivering an integrated approach to deliver a meaningful and productive journey.

Let’s face it, what we think we know about digital consumer behavior tomorrow is already yesterday’s news today. Today's digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue.

The time for companies to embrace their mobile and social platforms is now, with smartphones set to account for nearly 80 percent of handset revenue by 2015 – just three short years from now.

Gone are the days when companies could survive on churning out products and hoping for customer success.

Enter: mobile browsing and social media, which places your brand in the hands of the consumer.

For companies, the question arises: How do you manage your brand when it includes new touchpoints such as social media and mobile?

Hear how Bloomberg, the leader in global business and financial information, launched a successful, mobile and social media presence in under a year. Learn how Siegel+Gale developed a brand architecture framework and identity system, flexible and scalable to meet to quickly evolving needs across all social media channels and mobile platforms alike.