HOME

Keynote Sessions - All attendees welcome

KEYNOTE
Wednesday, November 05, 2014  |  9:00 AM - 10:00 AM
Keynote

KEYNOTE
Thursday, November 06, 2014  |  9:00 AM - 10:00 AM
Engaging Customers and Prospects with Transformative Digital Marketing

The needs and desires of customers are complex.   In today’s environment, businesses need to be nimble and savvy in how they engage their customers, and customers are using digital channels extensively to navigate the world around them—they want information at their fingertips, and to have a personalized experience tailored to their needs.  This keynote will explore new pathways to personalize the way to connect with business customers and prospects digitally, including big data innovations that will enable better cross-channel integration. Audrey Hendley, Senior Vice President & General Manager, American Express OPEN Acquisition & Prospect Engagement, will explain how to deliver an experience that builds a relationship with business owners from the first “touch”.

Attendees will understand:

  • How to learn from their customer and prospect interactions
  • Tools to do more authentic customer-listening to help form future content
  • Techniques to customize communications in order to foster two-way, freeform customer engagement across marketing channels.

 

Audrey Hendley, Senior Vice President & General Manager, OPEN Acquisition & Prospect Engagement, American Express

KEYNOTE
Thursday, November 06, 2014  |  2:15 PM - 3:00 PM
Keynote