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Keynote Sessions - All attendees welcome

KEYNOTE
Wednesday, November 05, 2014  |  9:00 AM - 10:00 AM
Harnessing Disruption

Disruption across every industry has been fueled by ubiquitous connectivity, inexpensive distribution and effortless scalability.

Now, more than ever, customers are empowered with access to an overwhelming volume of products, services, and information.

This keynote intends to outline why consumer behavior has shifted, where industry disruption has occurred, and how brand leaders can embrace the change and build engagement in this dynamic environment.

Ryan Craver, Retail/Digital Strategist

KEYNOTE
Thursday, November 06, 2014  |  9:00 AM - 10:00 AM
Engaging Customers and Prospects with Transformative Digital Marketing

The needs and desires of customers are complex.   In today’s environment, businesses need to be nimble and savvy in how they engage their customers, and customers are using digital channels extensively to navigate the world around them—they want information at their fingertips, and to have a personalized experience tailored to their needs.  This keynote will explore new pathways to personalize the way to connect with business customers and prospects digitally, including big data innovations that will enable better cross-channel integration. Audrey Hendley, Senior Vice President, New Customer Acquisition & Prospect Engagement, American Express, will explain how to deliver an experience that builds a relationship with business owners from the first “touch”.

Attendees will understand:

  • How to learn from their customer and prospect interactions
  • Tools to do more authentic customer-listening to help form future content
  • Techniques to customize communications in order to foster two-way, freeform customer engagement across marketing channels.

 

Audrey Hendley, Senior Vice President, New Customer Acquisition & Prospect Engagement, American Express

KEYNOTE
Thursday, November 06, 2014  |  2:15 PM - 3:00 PM
Creating New Connections with Consumers through Demand Sciences
In this always-on, retail-everywhere environment, it is an enormous challenge to understand how and when to best connect with your consumers, and not just to drive engagement, but to also drive conversion. In this keynote, we will explore how leveraging demand understanding can help identify and prioritize new connection points with our consumers – on their terms. Shelley will also review salient points from the CEW conference and share a look forward approach to engaging your consumers in the coming year.
Shelley Pisarra, Senior Director, Shopper Insights & Strategy Frito Lay, a division of PepsiCo