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The Mobile Strategies Forum

The Mobile Strategies Forum: March 28, 2012, 2:00 - 3:30 PM 

What Is The Mobile Strategies Forum?
The Mobile Strategies Forum is an exclusive, invitation only forum. Attendees from all industries will gather for interactive discussion groups focused on four critical issues organizations face with mobile engagement programs. The Mobile Strategies Forum is open only to venues, brand marketers and agencies.

Only the first 40 eligible participants will be accepted. Click here to request an invitation.  

Discussion Topics Include:

• Empowering the Associate: Mobile platforms for extending customer engagement

As mobile devices continue to evolve from personal communication devices into smart information brokers, their potential impact on customers has begun to multiply. Rather than having just a range of customer-held devices, today’s ecosystem of mobile technologies includes enterprise owned, associate-driven and self-service devices that can deliver a new range of service at retail and provide benefits for both the brand and the customers. When considering mobile strategies, it is critical to consider a range of use cases that best meets the needs of the business and best connects with customers at the moment of choice.

This discussion will be led by Bradley Walker, President & CEO at Nanonation

• Mobile Web as the Foundation of Marketing and Product Strategy

Since January 2009, mobile web usage has consistently doubled every year. Already, 69% of US mobile users access the internet on their phones daily. Companies that have started laying the groundwork for success on the mobile web will be the future leaders in space. From mobile-optimized landing pages for branding, lead generation and promotional campaigns to sophisticated mobile web apps integrated with web services, content management databases and payment systems – mobile web holds no boundaries. And with mobile websites easily accessed via email, 2D barcodes, SEM, social media, sms blasts and many other vehicles the possibilities are truly endless. Learn how to enhance traditional print and integrated marketing initiatives with mobile web to boost your marketing or product strategy.

This discussion will be led by Jason Saroyan, Director of Business Development at Trilibis Mobile

• Mobile Payments & The e-Wallet

In only three years, the annual purchase of digital goods via Internet-enabled smartphones has grown from a multi-million dollar business into a multi-billion dollar industry. Digital goods, however, represent only a small fraction of the $20+ trillion in product that can be purchased through traditional processes inside of real-world establishments. Several of the world’s largest brands are working furiously to develop the processes and technologies to extend the mobile commerce model from the virtual world of digital goods to the physical world of tangible products and services.  This flurry of activity has spawned a tremendous buzz about the smartphone becoming an “electronic wallet.” This session will help attendees understand the current efforts connected with the mobile wallet and separate the fact from the fiction.  Attendees will leave with a better perspective on their possible role within the mobile commerce value chain.

This discussion will be led by Steve Gurley, Vice President at Symon

• Mobile Customer Engagement: Make Loyalty Fun In-Store and Out

Consumers are inundated with deep discounts, loyalty cards and email marketing clutter. But what they really want is an enjoyable, rewarding experience when they shop and dine out. In the age of the smartphone, marketers can finally deliver loyalty programs that are fun and valuable for the customer while also effective and profitable for the business. Join this lively conversation on mobile customer engagement both inside and outside the store.

This discussion will be led by Sean Beckner, Founder and CEO of Front Flip.

For more information or to register for The Mobile Strategies Forum, click here to request an invitation.  

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