If you are in the beginning stages of planning a customer engagement program or ready to deploy, this session should be on your schedule. This “CET 101” session will start with a glossary of terms that will help you to navigate through to a successful implementation. Next, we'll dive into some strategic questions: Where should you begin? What are the important keys to creating, deploying and managing these technologies to ensure an excellent customer experience while achieving business goals? What are the important business goals and customer satisfaction metrics any industry should consider? What are the different value propositions for venues, brands and customers - avoid "ROI only" considerations?

Led by industry experts, this session will give you some effective tools as well as information you need to accomplish your goals and determine next steps when you return to the office.

While many companies have already taken the deep dive into mobile, others are still on the sidelines trying to figure out when, how, where to get started. What do you really need to be aware of to navigate the complex mobile ecosystem?

In late 2011, the Digital Screenmedia Association’s mobile council completed an analysis that focuses on the complexity of the mobile ecosystem, and how to best navigate the plethora of opportunities within the ecosystem. Conclusions and details from this work will be shared with attendees at this session. In addition, you will hear from companies that have already taken the dive and learn how they made their start and have worked with or navigated around some of the challenges inherent with mobility.

Any project or deployment has its own challenges, hiccups or headaches. However, implementing a kiosk or digital signage deployment can present its own pitfalls can only be learned from experience.

During this session experienced experts will identify crucial success factors and how to avoid some common challenges and oversights. Learn tips for making your customer engagement technology more effective, how to avoid classic headaches, and identify common oversights and understand the technologies and processes required to address those oversights.

In this session, two organizations will explain their strategy behind choosing an off-the-shelf or custom kiosk deployment and the advantages and disadvantages of their choice.

Digital Out-of-Home Media has been called many things, from DOOH to digital place-based media to digital billboards and more.  But what does it really include?  What defines Digital out-of-home (DOOH)? 

In the most general sense, DOOH refers to digital media used for marketing purposes outside of the home, and can be found in such common locations from hospitals and cafes to gas stations, grocery stores and may include many formats, indoor and outdoor.  DOOH has been used significantly in relation to advertising based networks. 

During this session, industry experts will give their definition and explain the broad landscape of digital out-of-home.  Be prepared for your definition of DOOH to be broadened and your mind to be opened to rich opportunities of customer engagement through the many faces of DOOH, including digital billboards, digital place-based media advertising, mobile, 3D and more.

Attend this session and discuss:

• How can you navigate your way through the Many Faces of DOOH
• What screens are included? 
• Does location or size matter? 
• What about audience? 

With lower costs, ease of use and greater interactivity, smart devices are poised to transform customer service for many organizations.  With these highly portable devices, personnel will be able to get out of the back of the counter and engage with customers with a device, answer questions, access purchase history or reservations, and process transactions. Through the devices, brands can also communicate with their personnel in a highly effective manner, sharing the latest in product information and giving them access to customer account information.

Today’s customers have information at their fingertips to comparison shop, and check reviews, therefore organizations need to provide their personnel with similar data offerings.  Tablets can aid all areas of customer service, satisfaction and increase sales.

This session will give a pragmatic view of how the tablets and smartphones will play a key role in the evolution of customer service and engagement and the retail experience. 

Learning Objectives:

• Understand how smart devices will improve customer service and engagement
• The needs and requirements for adopting a tablet or smartphone deployment
• Considerations for ROI, productivity and customer service

Championing a digital signage project for a non-retail environment offers its own set of challenges including getting multi-department buy in, gaining approvals, and justifying costs. Often, individual departments have started their own digital signage project, and the time has come to transition to centralized management. Centralizing the project management maximizes the value and ensures consistent messaging.

This session will examine the unique challenges and opportunities of deploying a digital signage project in a government, institution or enterprise environment, including:

• How to achieve multi-department buy-in
• The value of consistent brand messaging across all networks and screens
• How to justify costs
• Considerations for the government approval process

It is no secret that messaging via digital place-based media networks helps achieve a wide variety of marketing objectives. Marketers are starting to allocate larger pieces of the marketing budget to placed-based advertising. According to the DPAA, 86.3% of media planning respondents said they intend to include digital place-based media in their plans for 2012.

During this session we will explore the top considerations for getting the most of out of your ad buy including:

1. Setting strategic objectives for your campaign.
2. Taking metrics into consideration to create an effective campaign.
3. Strategically planning your ad placement for specific audiences and environments through precision targeting.
4. How to leverage the path-to-purchase for ad placement success. 

Retailers are challenged by today’s customers to create an interactive, personal and engaging in-store experience, to create an environment where customers can learn about products, test them and make a purchase.  By embracing emerging technologies, such as digital screens, kiosks, and tablets, retailers can create an environment that will keep customers engaged throughout the path to purchase.  During this session, presenters will share how they created an innovative in-store environment to drive sales. 

Attend this session and learn:

• How to connect and ensure creative alignment and continuity of brand messaging with in-store digital strategy
• Customers’ expectations for where and how they will receive and respond to information
• Effective tools for designing engaging and meaningful in-store experiences
• Specific examples of innovative strategies that drive sales

During this session we will discuss tips and best practices to creating effective content, the objectives of the deployment and how it relates to content, and considerations for creating content that is in sync with the environment. In the end you will increase your customers’ attention span if you avoid visual SPAM.

Digital screens and smart devices are becoming ubiquitous in the everyday life of customers, creating new opportunities for advertisers to deliver content in a contextually relevant environment at the point of maximum influence. 

Contextual content adds value to viewer and allows the brand to connect with the customer and make an impact.  The context of your advertisement is often more important than the content of the message.  During this session, understand why context is critical to the impact of mobile or digital out-of-home advertising campaigns.

This session will discuss:

• How delivering effective and actionable content will enhance your business
• How contextual content delivers better value for advertisers
• How  to delivers relevant content to your viewers
• Commons pitfalls of context advertising

Implementing a self-service kiosk deployment offers tremendous value for organizations, from operational efficiencies to increased branding, from improved customer service to sales lift.  Self-Service offers many solutions and the ROI for a deployment can appear in tangible and/or intangible ways.  Self-service kiosk deployments are likely to be in place for many years, so the solution must meet current and future needs to achieve maximum value. Objectives need to be defined early in the planning process, as projects can be costly and time consuming and planning for and achieving ROI is challenging for project managers.

During this session you will learn:

• Important questions to ask early on to maximize the value of your deployment.
• Key elements to maximizing the value of a kiosk deployment
• Approaches to defining and reporting ROI.

How many times have you started a project and you wished someone gave you a helping hand or some guidance? This session will tell you everything you need to know that nobody will tell you about building, maintaining and growing a network.

Starting with developing your strategic plan – from technology assessment to delivering the content to your screens, to advertising models and the order of which these should occur is vital to the long term profitability and success of any DOOH/DPBM Network.

This session will bring you insights, methodologies, and tips for deploying a successful, DOOH/DPBM Network, including:

• Setting realistic ROI and clear objectives
• What are the critical pieces to focus on in each stage of your digital media network?
• How to lay out your technology acquisition timetable and plan
• What metrics need to be collected and reported to advertisers?
• The role that content will have within each venue type
• Determining the type of content playing on your network
• How mobile and social media need to be integrated into DOOH solutions
• The risks and opportunities for entering the market