Sessions By Day

3/28/2012 | 9:00 AM - 5:00 PM | Open to All Attendees!

Download the CETW San Francisco Mobile App!

9:15 AM - 10:30 AM

KEYNOTES

3/28/2012 | 9:15 AM - 10:30 AM | Open to All Attendees!

Engage or Die: The Experience Layer

10:30 AM - 11:15 AM

3/28/2012 | 10:30 AM - 11:15 AM | Open to All Attendees!

Integrating Technologies To Deliver A Seamless Interactive Experience

3/28/2012 | 10:30 AM - 5:00 PM | Open to All Attendees!

Exhibit Hall Open

11:00 AM - 12:00 PM

3/28/2012 | 11:00 AM - 12:00 PM | Open to Conference Attendees Only

Understanding the Landscape of Customer Engagement Technology 101

3/28/2012 | 11:00 AM - 12:00 PM | Open to Conference Attendees Only

How to Navigate the Complex Mobile Ecosystem
Presented by the Digital Screenmedia Association Mobile Council

3/28/2012 | 11:00 AM - 12:00 PM | Open to Conference Attendees Only

Creating Meaningful Connections Through Experiential DOOH Campaigns

WORKSHOPS: ROOM 3

3/28/2012 | 11:00 AM - 12:30 PM | Open to Conference Attendees Only

Hands-on Content Programming Development Seminar

11:30 AM - 12:15 PM

3/28/2012 | 11:30 AM - 12:15 PM | Open to All Attendees!

Integrating Mobile And Digital Signage Solutions To Gamify The In-Venue User Experience

12:30 PM - 1:15 PM

3/28/2012 | 12:30 PM - 1:15 PM | Open to All Attendees!

Delivering Engaging, Empowering & Interactive Sales Materials With Mobile Tablet Technology

1:00 PM - 1:45 PM

3/28/2012 | 1:00 PM - 1:45 PM | Open to All Attendees!

Digital Signage Connections Tour

3/28/2012 | 1:00 PM - 2:00 PM | Open to Conference Attendees Only

Integration Aspirin: Understanding the Critical Ingredients to Eliminate Deployment Headaches

3/28/2012 | 1:00 PM - 2:00 PM | Open to Conference Attendees Only

Engaging Your Customer Through Digital Screenmedia

3/28/2012 | 1:00 PM - 2:00 PM | Open to Conference Attendees Only

Measuring Consumer Engagement in Social Media

1:30 PM - 2:15 PM

3/28/2012 | 1:30 PM - 2:15 PM | Open to All Attendees!

Using Interactive Technology To Drive Revenue And Enhance The Customer Experience (focus in on use of both kiosks and digital signage)

2:00 PM - 2:45 PM

3/28/2012 | 2:00 PM - 2:45 PM | Open to All Attendees!

Self-Service Tour

3/28/2012 | 2:00 PM - 3:30 PM | Separate Registration Required

The Mobile Strategies Forum

2:15 PM - 3:00 PM

3/28/2012 | 2:15 PM - 3:00 PM | Open to Conference Attendees Only

Off � the � Shelf vs. Custom Kiosks: Choosing the Right Path

3/28/2012 | 2:15 PM - 3:00 PM | Open to Conference Attendees Only

Using Location Based Technologies to Drive Customer Engagement

3/28/2012 | 2:15 PM - 3:00 PM | Open to Conference Attendees Only

Defining the Many Screens of Digital Out-of-Home Media

2:30 PM - 3:15 PM

3/28/2012 | 2:30 PM - 3:15 PM | Open to All Attendees!

Data Driven Personalization: Tools, Techniques, And Reporting For Highly Personalized Web Initiatives

3:15 PM - 4:15 PM

3/28/2012 | 3:15 PM - 4:15 PM | Open to Conference Attendees Only

How Tablets & Smartphones are Transforming Customer Service

3/28/2012 | 3:15 PM - 4:15 PM | Open to Conference Attendees Only

Taking Back the Digital Signage Project: Keys to a Centralized Deployment

3/28/2012 | 3:15 PM - 4:15 PM | Open to Conference Attendees Only

Getting the Most out of your Place-Based Media Ad Buy

3:30 PM - 4:15 PM

3/28/2012 | 3:30 PM - 4:15 PM | Open to All Attendees!

21st Century Customer Engagement: Creating Mobile Web Sites, Quick Response Codes, Social Media And Compelling Content Is Now As Easy As Using Facebook

4:00 PM - 5:00 PM

3/28/2012 | 4:00 PM - 5:00 PM | Open to All Attendees!

Opening Reception

7:00 PM - 10:00 PM

3/28/2012 | 7:00 PM - 10:00 PM | Separate Registration Required

DSA Party @ CETW San Francisco

Thursday

9:30 AM - 10:30 AM

KEYNOTES

3/29/2012 | 9:30 AM - 10:30 AM | Open to All Attendees!

The Not-So-Standard Rules of Engagement with Today's Tomorrow's Yesterday's Digital Consumers

10:30 AM - 11:15 AM

3/29/2012 | 10:30 AM - 11:15 AM | Open to All Attendees!

Maximizing Your Technology Investment & Reaching ROI Faster

3/29/2012 | 10:30 AM - 4:00 PM | Open to All Attendees!

Exhibit Hall Open

11:00 AM - 11:45 AM

3/29/2012 | 11:00 AM - 11:45 AM | Open to All Attendees!

Multi-Channel Customer Engagement Technologies Tour

3/29/2012 | 11:00 AM - 12:00 PM | Open to Conference Attendees Only

Return on Interactive Investment: How Emerging Technologies work with Brick & Mortar Environments

3/29/2012 | 11:00 AM - 12:00 PM | Open to Conference Attendees Only

How to Avoid Your Digital Signage Content Becoming Visual SPAM

3/29/2012 | 11:00 AM - 12:00 PM | Open to Conference Attendees Only

Considering Context: Leveraging the Strength of Mobile & DOOH

WORKSHOPS: ROOM 3

3/29/2012 | 11:00 AM - 12:30 PM | Open to Conference Attendees Only

Get A Grip on ROI!

11:30 AM - 12:30 PM

3/29/2012 | 11:30 AM - 12:30 PM | Open to All Attendees!

Survey Says: Intel Sponsors A Look At Pressing Technical Issues Facing Self-Service & Digital Signage Deployments

12:45 PM - 1:30 PM

3/29/2012 | 12:45 PM - 1:30 PM | Open to All Attendees!

Context Is More Than Location: What Real Time Analytics Can Do For Brands And Mobile

1:00 PM - 1:45 PM

3/29/2012 | 1:00 PM - 1:45 PM | Open to All Attendees!

Mobile Engagement Technologies Tour

3/29/2012 | 1:00 PM - 2:00 PM | Open to Conference Attendees Only

Driving Success at the Mobile Intersection of Behavior, Creative & Big Data

3/29/2012 | 1:00 PM - 2:00 PM | Open to Conference Attendees Only

Smart Self-Service � Maximizing Kiosk Project ROI

3/29/2012 | 1:00 PM - 2:00 PM | Open to Conference Attendees Only

How to Build, Maintain or Grow a Profitable Digital Out-Of-Home/Placed-Based Media Network

1:45 PM - 2:30 PM

3/29/2012 | 1:45 PM - 2:30 PM | Open to All Attendees!

Setting The Groundwork For A System-Wide Digital Signage Deployment

2:15 PM - 3:00 PM

KEYNOTES

3/29/2012 | 2:15 PM - 3:00 PM | Open to All Attendees!

Creating a Single Brand Experience � Maximizing social media

2:30 PM - 3:15 PM

3/29/2012 | 2:30 PM - 3:15 PM | Open to All Attendees!

Service As A Competitive Advantage

3:00 PM - 4:00 PM