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Conference Schedule Grid

Wednesday
  Conference Room 1 Conference Room 2 Conference Room 4
9:00 AM - 5:00 PM SPECIAL EVENTS — Download the CETW San Francisco Mobile App!
9:30 AM - 10:30 AM KEYNOTES — Engage or Die: The Experience Layer
10:30 AM - 5:00 PM SPECIAL EVENTS — Exhibit Hall Open
11:00 AM - 12:00 PM Understanding the Landscape of Customer Engagement Technology 101 How to Navigate the Complex Mobile Ecosystem
Presented by the Digital Screenmedia Association Mobile Council
 		Creating Meaningful Connections Through Experiential DOOH Campaigns
11:00 AM - 12:30 PM WORKSHOPS — Hands-on Content Programming Development Seminar
1:00 PM - 2:00 PM Integration Aspirin: Understanding the Critical Ingredients to Eliminate Deployment Headaches Engaging Your Customer Through Digital Screenmedia Measuring Consumer Engagement in Social Media
2:00 PM - 3:30 PM SPECIAL EVENTS — The Mobile Strategies Forum
2:15 PM - 3:00 PM Off – the – Shelf vs. Custom Kiosks: Choosing the Right Path Harnessing the Power of Mobile to Drive In-Store Purchase Defining the Many Screens of Digital Out-of-Home Media
3:15 PM - 4:15 PM How Tablets & Smartphones are Transforming Customer Service Taking Back the Digital Signage Project: Keys to a Centralized Deployment Getting the Most out of your Place-Based Media Ad Buy
4:00 PM - 5:00 PM SPECIAL EVENTS — Opening Reception
7:00 PM - 10:00 PM SPECIAL EVENTS — DSA Party @ CETW San Francisco
Thursday
  Conference Room 1 Conference Room 2 Conference Room 4
9:30 AM - 10:30 AM KEYNOTES — The Not-So-Standard Rules of Engagement with Today's Tomorrow's Yesterday's Digital Consumers
10:30 AM - 4:00 PM SPECIAL EVENTS — Exhibit Hall Open
11:00 AM - 12:00 PM Return on Interactive Investment: How Emerging Technologies work with Brick & Mortar Environments How to Avoid Your Digital Signage Content Becoming Visual SPAM Considering Context: Leveraging the Strength of Mobile & DOOH
11:00 AM - 12:30 PM WORKSHOPS — Get A Grip on ROI!
1:00 PM - 2:00 PM   Smart Self-Service – Maximizing Kiosk Project ROI How to Build, Maintain or Grow a Profitable Digital Out-Of-Home/Placed-Based Media Network
2:15 PM - 3:00 PM KEYNOTES — Creating a Single Brand Experience – Maximizing mobile and social media
3:00 PM - 4:00 PM SPECIAL EVENTS — Closing Reception
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