Conference Schedule Grid

Wednesday

9:00 AM - 5:00 PM

SPECIAL EVENTS — Download the CETW San Francisco Mobile App!

9:15 AM - 10:30 AM

KEYNOTES — Engage or Die: The Experience Layer

10:30 AM - 11:15 AM

Integrating Technologies To Deliver A Seamless Interactive Experience

10:30 AM - 5:00 PM

SPECIAL EVENTS — Exhibit Hall Open

11:00 AM - 12:00 PM

Understanding the Landscape of Customer Engagement Technology 101

How to Navigate the Complex Mobile Ecosystem
Presented by the Digital Screenmedia Association Mobile Council

Creating Meaningful Connections Through Experiential DOOH Campaigns

11:00 AM - 12:30 PM

Hands-on Content Programming Development Seminar

11:30 AM - 12:15 PM

Integrating Mobile And Digital Signage Solutions To Gamify The In-Venue User Experience

12:30 PM - 1:15 PM

Delivering Engaging, Empowering & Interactive Sales Materials With Mobile Tablet Technology

1:00 PM - 1:45 PM

SPECIAL EVENTS — Digital Signage Connections Tour

1:00 PM - 2:00 PM

Integration Aspirin: Understanding the Critical Ingredients to Eliminate Deployment Headaches

Engaging Your Customer Through Digital Screenmedia

Measuring Consumer Engagement in Social Media

1:30 PM - 2:15 PM

Using Interactive Technology To Drive Revenue And Enhance The Customer Experience (focus in on use of both kiosks and digital signage)

2:00 PM - 2:45 PM

SPECIAL EVENTS — Self-Service Tour

2:00 PM - 3:30 PM

SPECIAL EVENTS — The Mobile Strategies Forum

2:15 PM - 3:00 PM

Off � the � Shelf vs. Custom Kiosks: Choosing the Right Path

Using Location Based Technologies to Drive Customer Engagement

Defining the Many Screens of Digital Out-of-Home Media

2:30 PM - 3:15 PM

Data Driven Personalization: Tools, Techniques, And Reporting For Highly Personalized Web Initiatives

3:15 PM - 4:15 PM

How Tablets & Smartphones are Transforming Customer Service

Taking Back the Digital Signage Project: Keys to a Centralized Deployment

Getting the Most out of your Place-Based Media Ad Buy

3:30 PM - 4:15 PM

21st Century Customer Engagement: Creating Mobile Web Sites, Quick Response Codes, Social Media And Compelling Content Is Now As Easy As Using Facebook

4:00 PM - 5:00 PM

SPECIAL EVENTS — Opening Reception

7:00 PM - 10:00 PM

SPECIAL EVENTS — DSA Party @ CETW San Francisco

Thursday

Tech Talk Theater - Open to All Attendees

9:30 AM - 10:30 AM

KEYNOTES — The Not-So-Standard Rules of Engagement with ~~Today's Tomorrow's Yesterday's~~ Digital Consumers

10:30 AM - 11:15 AM

Maximizing Your Technology Investment & Reaching ROI Faster

10:30 AM - 4:00 PM

SPECIAL EVENTS — Exhibit Hall Open

11:00 AM - 11:45 AM

SPECIAL EVENTS — Multi-Channel Customer Engagement Technologies Tour

11:00 AM - 12:00 PM

Return on Interactive Investment: How Emerging Technologies work with Brick & Mortar Environments

How to Avoid Your Digital Signage Content Becoming Visual SPAM

Considering Context: Leveraging the Strength of Mobile & DOOH

11:00 AM - 12:30 PM

Get A Grip on ROI!

11:30 AM - 12:30 PM

Survey Says: Intel Sponsors A Look At Pressing Technical Issues Facing Self-Service & Digital Signage Deployments

12:45 PM - 1:30 PM

Context Is More Than Location: What Real Time Analytics Can Do For Brands And Mobile

1:00 PM - 1:45 PM

SPECIAL EVENTS — Mobile Engagement Technologies Tour

1:00 PM - 2:00 PM

Driving Success at the Mobile Intersection of Behavior, Creative & Big Data

Smart Self-Service � Maximizing Kiosk Project ROI

How to Build, Maintain or Grow a Profitable Digital Out-Of-Home/Placed-Based Media Network

1:45 PM - 2:30 PM

Setting The Groundwork For A System-Wide Digital Signage Deployment

2:15 PM - 3:00 PM

KEYNOTES — Creating a Single Brand Experience � Maximizing social media

2:30 PM - 3:15 PM

Service As A Competitive Advantage

3:00 PM - 4:00 PM

SPECIAL EVENTS — Closing Reception

SESSION FOCUS AREAS:

= Digital Signage

= DOOH

= Kiosk and Self-Service

= Mobile Marketing

= Social Media

Customer Engagement Technology World (CETW) San Francisco 2012

Conference Schedule Grid